Our Story
With deep roots in Earthmoving, we aim to change the industry through our innovative solutions.
Building a Foundation
Our founder, Phil Purpero, is an engineer by training and also runs an earthmoving company in southeastern Wisconsin. His journey into software development began with a focus on bridging gaps in workflow and operational control. The breakthrough came when he realized how to innovate the concept of "coopetition" within the earthmoving industry.​
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This concept of "cooperation with competitors" has captured the industry's attention, providing adopters unprecedented opportunities for cost savings and equipment utilization.
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Earth Ideal is dedicated to advancing alongside the earthmoving industry, driving continuous growth and innovation for years to come.
Phil Purpero, Founder
Looking Into The Future
Since Haul Check was developed, four more programs have emerged. These new programs are to be released in the near future and include:​​​​​
These four solutions help make other processes within the earthmoving industry more efficient and are proven to be effective. Our systems are designed to be self taught and accessible without any app download or installation.