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Our Story

Founder, Phil Purpero, is an engineer by training and also runs an earthmoving company in southeastern Wisconsin. 

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Development of software applications stated in an effort to fill voids in work flow and operational control. The breakout came when he realized how he could innovate the concept of "Coopetition" in the earthmoving industry.

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This seems to have gotten the industry's attention so far. Enabling this concept of "cooperation with competitor's" in a big way is allowing it's adopters unprecedented opportunities of cost savings and equipment utilization.

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Earth Ideal intends to continue it's growth right along the side of the earthmoving industry for years to come.

Phil Purpero; Founder of Earth Ideal

Phil Purpero; Founder 

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Looking Into The Future

Since Haul Check was developed, four more programs have emerged which are releasing in the near future including: 

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  • Spare Iron

  • Earth Tight 

  • Crew Huddle 

  • Assured Disposal 

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These four programs help make other processes within the earthmoving industry more efficient and are proven to be effective. Our systems are designed to be self taught and accessible without any app download or installation. 

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